justfoodfordogs.com
Pet & DTC Food
JustFoodForDogs
Getting found where dog people ask first, AI answer engines included.
The engagement
Buyers now ask AI engines what to feed their dogs, and the engines cite sources. Getting cited is data work: schema, feeds, content shaped the way machines read it. We know how this storefront gets found.
Where it started
A category leader that was nearly invisible where buyers now ask first. When people asked AI engines what to feed a dog with a sensitive stomach, the answers cited competitors and forums.
What the work involved
An AI visibility read to baseline citation share, then the fix: attribute-rich product schema, real-time feeds, and an answer-shaped content system their team now runs on a 60-day cadence.
The storefront
Up close
Desktop and mobile, the way a buyer meets it. This is the surface the work happens on.
A number we watched move
AI citation share across ChatGPT, Perplexity, Gemini, and AI Overviews: 12% to 41% in six months.
The stack we work in
Next case
MUD\WTRBring us your storefront.
We'll look at it the way we looked at this one.