JustFoodForDogs case study
justfoodfordogs.com
Pet & DTC Food
From no e-commerce to the front of the category.
We built the store, the demand around it, and the operation underneath.
The situation
A category brand with no way to sell online.
Everything a buyer would touch, we had to build.
The work, in three dimensions
01Marketing
The demand engine.
02Digital
The commerce experience.
03Operations
The operational backbone.
01Marketing
The demand engine.
Growth marketing, email, and CRM.
A deep read of the top of the funnel across social and SEO.
02Digital
The commerce experience.
Salesforce Commerce Cloud, built from zero. Storefront, subscription, and guided selling.
Marketplace on Chewy and Petco, with the creative, photo, and video around it.
The storefront, up close
03Operations
The operational backbone.
Salesforce OMS and WMS, EDI, and omnichannel across 200+ retail locations.
6 months
The entire business moved onto NetSuite. Procurement, finance, supply chain, production.
The result
Built from no e-commerce to the front of the category.
The stack we ran
Bring us the whole build.
The store, the demand, and the operation underneath.