Order orchestration
Deliver without leaks
Something decides how every order ships.
Right now it's probably a set of rules somebody wrote years ago, running on inventory counts that are hours old. We replace that with routing logic you can read, test, and change yourself, so every order ships the way you'd ship it if you had time to look at each one.
- How it runs today
- Old rules inside one big system
- What breaks
- Changing the logic means a vendor ticket
- What you get
- Routing you can read and change yourself
The shift
Routing used to be rules. Now it makes decisions.
The old way
One big order system, a stack of if-this-then-that rules, and inventory numbers synced in batches. It worked when the choices were few, and when something needed to change you filed a ticket and waited.
The AI-era shift
Now the routing can genuinely decide, order by order: which warehouse, which carrier, what date to promise, weighing stock, cost, reliability, and margin as they stand right now. And we'll be straight about the scope. This is smart routing, inventory promises you can keep, and problems handled before they pile up. It is not a supply chain that runs itself, and anyone selling you that one is early.
Change the routing logic the same day you think of it.
What we actually do
The work, made concrete.
The order-flow map
We start by mapping how orders actually move through your systems today, every handoff, every sync, every place two tools disagree about what's in stock. That map is where the leaks show themselves.
The right order system
Then we pick or build the brain that runs it. The shortlist stays honest, Shopify's own routing, Kibo, Fluent, Pipe17, or building your own, whichever way the math points for your operation.
Routing logic you can read
The rules deciding where each order ships get written as plain, testable policy. Optimize for cost, for speed, for margin, whatever the business needs this quarter, and your team changes it without asking anyone's permission.
Systems that talk in real time
Storefront, inventory, warehouse, and carriers stop waiting on batch syncs, so the stock you promise a buyer at checkout is stock the warehouse can actually send.
Exceptions handled quietly
Bad addresses, stock that isn't where it should be, orders about to split. The routine ones resolve themselves, and your team stays in the loop on the calls that deserve a human.
Proof
The math that decides it.
Two boxes where one would do.
Most multi-warehouse operations still route on rules written years ago that nobody can safely change, and the cost shows up as single orders leaving in separate boxes from warehouses a state apart. Rebuilding the routing as plain policy you control, weighing stock, cost, and the delivery promise on every order, is how that number comes down. Split-shipment rate is the first thing we baseline.
The first step
We follow your orders end to end, from the storefront to the warehouse to the doorstep, and show you where the money slips between systems: inventory counts that lag, orders split into extra boxes, delivery dates you can't actually keep.
What we move
What we watch on orchestration.
Benchmarks and targets, not guarantees. We baseline yours first.
How we work
How the engagement runs.
- 01
Diagnose
We baseline your numbers and map the operation end to end, so the work targets a real leak, not a hunch.
- 02
Prioritize
We rank the opportunities by dollars of impact and effort, and agree on what to do first.
- 03
Build
We build the real thing in production (for you, or alongside your team) against a measured baseline.
- 04
Prove
We hold the work against a holdout or benchmark, so the lift is proven, not asserted.
- 05
Hand over
Documentation, dashboards, and an accountable owner on your team, so the work keeps running without us.
Where this connects
See where your orders go.
We'll map your order flow end to end and show you where the money slips between systems. It's the whole operation in one picture, and once it's in front of you, the fixes tend to name themselves.