Events & retail
Experience
A shopper in the room buys at rates the website never sees.
Launches, pop-ups, and retail moments, run as one portfolio: every event costed per customer acquired, capture built in, and the whole calendar held against what the same customers cost you in paid. In person, people buy. The work is making sure that shows up in your list and your repeat rate.
- How it runs today
- Sponsorships and booths, booked one at a time
- What breaks
- Spend with no cost per customer attached
- What you get
- A costed calendar that acquires customers
The shift
The calendar became a channel.
The old way
Events get booked as sponsorships and booths, retail is a distribution checkbox, and at the end of the year the whole thing reports into brand with a recap of photos and impressions.
The AI-era shift
Run it as a portfolio instead. Launches, pop-ups, in-store moments, each one instrumented for capture and carrying its own number, so by year end you know exactly which dates acquired customers and what each of them cost. That turns the calendar into something you plan against, not a line you defend once a year.
Every date on the calendar carries its own number.
What we actually do
The work, made concrete.
Calendar strategy & per-event P&L
Which moments to run, what each should cost, and the number each one is accountable for. The calendar gets planned like a portfolio, because that's what it is.
Pop-up retail, end to end
Site selection, design and build, staffing, POS, and the capture flows that turn foot traffic into a list you keep after the doors close.
Launch & owned events
Product launches and community moments produced to acquire customers, not just to celebrate the date.
In-store & retail partner moments
Shop-in-shops, retail activations, and the presentation that earns them. Designed for the aisle, measured at the register.
Capture & follow-through
Every visitor leaves a name or a code, and the post-event flow turns showing up into a second purchase. That's where the calendar starts compounding.
Proof
The math that decides it.
In person, people buy at rates the web never sees.
The conversion gap between a store and a website has never been close. Someone who walks into your space handles the product, asks the question, and buys on the spot at rates ecommerce can't approach. A pop-up puts that within reach without signing a lease, which is why the brands that treat pop-ups as an acquisition channel keep running them.
The first step
We take last year's calendar, the invoices and whatever got captured, and cost every moment per customer acquired. You leave knowing which events were channels, which were expenses, and what next year should look like.
What we move
What we watch on the calendar.
Benchmarks and targets, not guarantees. We baseline yours first.
How we work
How the engagement runs.
- 01
Diagnose
We baseline your numbers and map the operation end to end, so the work targets a real leak, not a hunch.
- 02
Prioritize
We rank the opportunities by dollars of impact and effort, and agree on what to do first.
- 03
Build
We build the real thing in production (for you, or alongside your team) against a measured baseline.
- 04
Prove
We hold the work against a holdout or benchmark, so the lift is proven, not asserted.
- 05
Hand over
Documentation, dashboards, and an accountable owner on your team, so the work keeps running without us.
Where this connects
Cost the calendar.
Send us last year's calendar and we'll cost every event per customer acquired. You'll know which dates earned their keep, and next year gets planned to a number instead of a hunch.