darwinspet.com
Pet & DTC Food
Darwin's
Growth marketing up front, a SysPro ERP integration behind it.
The engagement
A raw pet food brand that wanted to grow and to run on one system. We worked the demand side and the back office together, the marketing that brings buyers in and the ERP that everything runs on.
Where it started
A raw pet food brand doing real revenue, with the front of the business and the back running on separate rails. Growth had no clean read on where new customers came from, and the systems that ran orders and inventory did not talk to the ERP.
What the work involved
Ran the growth side, email, CRM, and a deep read of top-of-funnel across social and SEO, and integrated the commerce systems into SysPro so orders, inventory, and finance moved as one, with guided selling to steer buyers to the right food.
The storefront
Up close
Desktop and mobile, the way a buyer meets it. This is the surface the work happens on.
Bring us your storefront.
We'll look at it the way we looked at this one.