Growth Strategist

Why this role exists

Every engagement starts with the same question: where does this brand's growth actually come from, and what's in the way. Someone has to answer it with the brand's own numbers, not a template, and turn that answer into the plan everyone else builds against.

The system you'll model

A commerce P&L and the stack underneath it. Where revenue comes from by channel and cohort, what constrains it, which lever moves first and why. You work in the stack we work in, Shopify, Klaviyo, Meta, and you know what each one can and can't tell you.

What you'll own

The plan. The read on the business, the sequence of what to build, and the case for why. You direct AI systems that do the assembly, the pulls, the drafts, the first pass of everything, so your week is spent on judgment, not on decks.

Who you are

You think in numbers but you can explain the plan to a founder in plain language. You've done this inside a brand or an agency and you kept catching yourself wanting to own the call instead of formatting it.

Who this isn't for

If strategy means frameworks and workshops to you, or if you'd rather present the analysis than be accountable for what it recommends, you'll be unhappy here. The plan has your name on it.

How we evaluate

Whether the levers you called moved when we pulled them. Judgment, checked against what happened.