---
title: "JustFoodForDogs case study"
description: "How JustFoodForDogs went from no e-commerce to the front of the category, across marketing, digital, and operations."
canonical: "https://www.pollyester.com/work/jffd"
---

[Pollyester](https://www.pollyester.com/index.md) › JustFoodForDogs case study

# JustFoodForDogs case study

[Work/ JustFoodForDogs](https://www.pollyester.com/work.md)

justfoodfordogs.com

![JustFoodForDogs, in the world](https://www.pollyester.com/work/lifestyle/jffd.jpg)

![JustFoodForDogs](https://www.pollyester.com/logos/clients/just-food-for-dogs.svg)

Pet & DTC Food

## From no e-commerce to the front of the category.

We built the store, the demand around it, and the operation underneath.

20x growth across the engagement [Start a project →](https://www.pollyester.com/contact.md)

The situation

A category brand with no way to sell online.

Everything a buyer would touch, we had to build.

The work, in three dimensions

01 Marketing

The demand engine.

02 Digital

The commerce experience.

03 Operations

The operational backbone.

01 Marketing

### The demand engine.

Growth marketing, email, and CRM.

A deep read of the top of the funnel across social and SEO.

![Klaviyo](https://www.pollyester.com/logos/partners/klaviyo.svg "Klaviyo")

justfoodfordogs.com

![JustFoodForDogs storefront, desktop](https://www.pollyester.com/work/shots/jffd.desktop.webp)

![JustFoodForDogs storefront, mobile](https://www.pollyester.com/work/shots/jffd.mobile.webp)

02 Digital

### The commerce experience.

Salesforce Commerce Cloud, built from zero. Storefront, subscription, and guided selling.

Marketplace on Chewy and Petco, with the creative, photo, and video around it.

![Salesforce](https://www.pollyester.com/logos/vendors/salesforce.svg "Salesforce")![Chewy](https://www.pollyester.com/logos/vendors/chewy.png "Chewy")![Petco](https://www.pollyester.com/logos/vendors/petco.svg "Petco")

The storefront, up close

![JustFoodForDogs, Storefront homepage](https://www.pollyester.com/images/exports/screenshots/jffd/Homepage.jpg)

01Storefront homepage

![JustFoodForDogs, Product page](https://www.pollyester.com/images/exports/screenshots/jffd/JFFD_Desktop_PDP.webp)

02Product page

![JustFoodForDogs, Fresh meals, guided selling](</images/exports/screenshots/jffd/PDP Meals@2X.jpg>)

03Fresh meals, guided selling

03 Operations

### The operational backbone.

Salesforce OMS and WMS, EDI, and omnichannel across 200+ retail locations.

6 months

The entire business moved onto NetSuite. Procurement, finance, supply chain, production.

![NetSuite](https://www.pollyester.com/logos/vendors/netsuite.png "NetSuite")![Salesforce](https://www.pollyester.com/logos/vendors/salesforce.svg "Salesforce")

Procurement

Finance

Supply chain

Production

Order management

Warehouse

EDI

Retail, 200+ locations

The result

20x growth across the engagement

Built from no e-commerce to the front of the category.

The stack we ran

![Salesforce](https://www.pollyester.com/logos/vendors/salesforce.svg "Salesforce")![NetSuite](https://www.pollyester.com/logos/vendors/netsuite.png "NetSuite")![Klaviyo](https://www.pollyester.com/logos/partners/klaviyo.svg "Klaviyo")![Chewy](https://www.pollyester.com/logos/vendors/chewy.png "Chewy")![Petco](https://www.pollyester.com/logos/vendors/petco.svg "Petco")

Commerce Cloud OMS + WMS EDI

## Bring us the whole build.

The store, the demand, and the operation underneath.

[Start a project →](https://www.pollyester.com/contact.md) [See more work →](https://www.pollyester.com/work.md)

---

## Pollyester — site navigation

Primary: [Services](https://www.pollyester.com/services.md) · [Work](https://www.pollyester.com/work.md) · [Partners](https://www.pollyester.com/partners.md) · [About](https://www.pollyester.com/about.md) · [Ideas](https://www.pollyester.com/blog.md)

Company: [About](https://www.pollyester.com/about.md) · [Careers](https://www.pollyester.com/careers.md) · [Contact](https://www.pollyester.com/contact.md) · [How a project runs](https://www.pollyester.com/process.md) · [Engagement](https://www.pollyester.com/engagement.md)

Services: [Get found](https://www.pollyester.com/services/get-found.md) · [Get chosen](https://www.pollyester.com/services/get-chosen.md) · [Grow the customer](https://www.pollyester.com/services/grow-the-customer.md) · [Earn advocacy](https://www.pollyester.com/services/earn-advocacy.md) · [Pick, pack & ship](https://www.pollyester.com/services/pick-pack-ship.md) · [Order orchestration](https://www.pollyester.com/services/order-orchestration.md) · [Cost optimization](https://www.pollyester.com/services/cost-optimization.md) · [Build the agent-ready core](https://www.pollyester.com/services/build-the-agent-ready-core.md) · [Brand & identity](https://www.pollyester.com/services/brand-identity.md) · [Creative & art direction](https://www.pollyester.com/services/creative-art-direction.md) · [Content & campaigns](https://www.pollyester.com/services/content-campaigns.md) · [Video & media](https://www.pollyester.com/services/video-media.md) · [Storefront & product](https://www.pollyester.com/services/storefront-product.md) · [Experiential & activations](https://www.pollyester.com/services/experiential-activations.md) · [Events & retail](https://www.pollyester.com/services/events-retail.md) · [Design & build](https://www.pollyester.com/services/design-build.md)

Legal: [Privacy](https://www.pollyester.com/privacy.md) · [Terms](https://www.pollyester.com/terms.md)

Full index: [llms.txt](https://www.pollyester.com/llms.txt) — the markdown map of the site.