--- title: "Video production and media buying" description: "Ship new video weekly and put media budget where each cut earns. An AI production pipeline versioned per placement, with buying that follows the numbers." canonical: "https://www.pollyester.com/services/video-media" --- [Pollyester](https://www.pollyester.com/index.md) › [Services](https://www.pollyester.com/services.md) › Video production and media buying Services we provide Video & media Brand & story # Video isn't expensive to make anymore. Shoppers find products in video, and the platforms give it reach they give nothing else. AI production took away the cost that used to keep it rare, so we build the pipeline that makes video your default asset instead of your annual event, and the media plan that puts each cut where it earns. [Get the video performance read →](https://www.pollyester.com/contact.md) [See all services →](https://www.pollyester.com/services.md) ![Video isn't expensive to make anymore.](https://www.pollyester.com/services/video-media/banner.dark.webp) How it runs today One big shoot a year, assets rationed for months What breaks Media planned around whatever footage exists What you get New video every week, media following what works The shift ## Production stopped being the constraint. The old way Video used to be an event: a big shoot, a big invoice, and a handful of assets stretched across the year while the media plan worked around whatever footage existed. The AI-era shift AI production, the generating, editing, and versioning, collapsed what an asset costs, so the constraint moved from budget to direction. Run as a feed, video ships continuously, gets cut natively for each platform and placement, and gets read asset by asset, with media budget following what performs instead of rationing what's scarce. The feed gives video reach it gives nothing else. What we actually do ## The work, made concrete. 01 ### Video & media audit We start with what you're already running: every asset's performance by placement, and where the media plan is buying reach the creative can't convert. 02 ### AI production pipeline Then we build the pipeline on your brand system, including models trained on your own footage and products, so one shoot becomes a quarter of material instead of a handful of files. 03 ### Placement-native versioning Nothing ships as a one-size crop. Each platform and placement gets its own cut, hooks tested, captions and formats native to where it runs. 04 ### Media planning & buying Media follows the measurement: budget moves across paid social, retail media, and CTV based on what each asset earns, rebalanced monthly. 05 ### Measurement & handover And you see it all per asset, who stopped, who stayed, what each outcome cost, with the pipeline documented and handed to your team. Proof ## The math that decides it. Watch someone shop. Watch someone shop on their phone and you'll see it: they find the product in a video, judge it by a video, and check a video before they buy. The format already works. What most brands can't do is produce enough of it, on brand, to matter. The first step We pull your recent video performance apart, asset by asset and placement by placement: what stops people, what holds them, what each outcome costs, and where the media plan is paying for reach the creative can't convert. You leave with the versioning plan. [Get the video performance read →](https://www.pollyester.com/contact.md) What we move ## What we watch on video & media. More Assets per production dollar versioning working harder, not more shoots Weekly New video in market a steady feed, not an annual event Per asset Hook & hold who stops and who stays, read weekly Falling Cost per outcome media judged on what it adds, not what it reaches Benchmarks and targets, not guarantees. We baseline yours first. How we work ## How the engagement runs. 3. 01 ### Diagnose We baseline your numbers and map the operation end to end, so the work targets a real leak, not a hunch. 4. 02 ### Prioritize We rank the opportunities by dollars of impact and effort, and agree on what to do first. 5. 03 ### Build We build the real thing in production (for you, or alongside your team) against a measured baseline. 6. 04 ### Prove We hold the work against a holdout or benchmark, so the lift is proven, not asserted. 7. 05 ### Hand over Documentation, dashboards, and an accountable owner on your team, so the work keeps running without us. ## Where this connects [Brand & story Creative & art direction Direction sets the visual world. This is the pipeline that executes it at volume. →](https://www.pollyester.com/services/creative-art-direction.md) [Brand & story Content & campaigns Campaigns are where the footage concentrates into moments with revenue attached. →](https://www.pollyester.com/services/content-campaigns.md) ## See what each asset earns. Get the video performance read and we'll show you, asset by asset, what's stopping people, what's holding them, and what each one costs you. From there you'll know exactly what to make next, and whether we're the team to build the pipeline with you. [Book a working session →](https://www.pollyester.com/contact.md) [See how we work →](https://www.pollyester.com/engagement.md) ## Related services - [Creative & art direction](https://www.pollyester.com/services/creative-art-direction.md) - [Content & campaigns](https://www.pollyester.com/services/content-campaigns.md) - [All services](https://www.pollyester.com/services.md) --- ## Pollyester — site navigation Primary: [Services](https://www.pollyester.com/services.md) · [Work](https://www.pollyester.com/work.md) · [Partners](https://www.pollyester.com/partners.md) · [About](https://www.pollyester.com/about.md) · [Ideas](https://www.pollyester.com/blog.md) Company: [About](https://www.pollyester.com/about.md) · [Careers](https://www.pollyester.com/careers.md) · [Contact](https://www.pollyester.com/contact.md) · [How a project runs](https://www.pollyester.com/process.md) · [Engagement](https://www.pollyester.com/engagement.md) Services: [Get found](https://www.pollyester.com/services/get-found.md) · [Get chosen](https://www.pollyester.com/services/get-chosen.md) · [Grow the customer](https://www.pollyester.com/services/grow-the-customer.md) · [Earn advocacy](https://www.pollyester.com/services/earn-advocacy.md) · [Pick, pack & ship](https://www.pollyester.com/services/pick-pack-ship.md) · [Order orchestration](https://www.pollyester.com/services/order-orchestration.md) · [Cost optimization](https://www.pollyester.com/services/cost-optimization.md) · [Build the agent-ready core](https://www.pollyester.com/services/build-the-agent-ready-core.md) · [Brand & identity](https://www.pollyester.com/services/brand-identity.md) · [Creative & art direction](https://www.pollyester.com/services/creative-art-direction.md) · [Content & campaigns](https://www.pollyester.com/services/content-campaigns.md) · [Video & media](https://www.pollyester.com/services/video-media.md) · [Storefront & product](https://www.pollyester.com/services/storefront-product.md) · [Experiential & activations](https://www.pollyester.com/services/experiential-activations.md) · [Events & retail](https://www.pollyester.com/services/events-retail.md) · [Design & build](https://www.pollyester.com/services/design-build.md) Legal: [Privacy](https://www.pollyester.com/privacy.md) · [Terms](https://www.pollyester.com/terms.md) Full index: [llms.txt](https://www.pollyester.com/llms.txt) — the markdown map of the site.