--- title: "About" description: "Pollyester is an AI-native growth agency run by operators who have worked commerce from both sides. We build growth for brands or beside their teams." canonical: "https://www.pollyester.com/about" --- [Pollyester](https://www.pollyester.com/index.md) › About # About Pollyester, an AI-native growth agency Who we are Our DNA ![Two silk currents, turquoise and silver, braided into one](https://www.pollyester.com/about/story.dark.webp) What we believe ## Three beliefs that guide our work. ![Pouya Nafisi](https://www.pollyester.com/team/pouya-nafisi.jpg) Pouya Nafisi Co-Founder & CEO ### Performance beats promises. Everyone in AI is promising you everything right now. We won't. Working with us means hearing what actually moves the business (and what to skip), even when that's less than the pitch you've been handed. In return you get outcomes, not a highlight reel. We'd rather show you a number than a demo. It's why what we build tends to outlast the hype cycle. ### Every brand deserves what the giants have. The biggest retailers have whole teams working on the latest models. Most growth-stage brands have no one. We're here to change that. We put AI and the newest tech to work inside your business: the same capability the market leaders have, without spending millions or waiting a year to see it. ### We grow the business, not the invoice. A lot of agencies get paid whether you grow or not. We think that's backwards. We've run commerce from both sides of the table (as operators and as the agency), and we're built around one question: is this growing the business, profitably? That's what we wake up thinking about. What we do ## Growth, and everything that feeds it. Four fronts, run as one system. 01 The number goes up ### Growth Demand, conversion, retention, advocacy: the whole funnel run as one system, with the P&L in view. This is the outcome everything else serves. - [Discovery & AI visibility](https://www.pollyester.com/services/get-found.md) - [Conversion](https://www.pollyester.com/services/get-chosen.md) - [Retention & lifecycle](https://www.pollyester.com/services/grow-the-customer.md) - [Advocacy & loyalty](https://www.pollyester.com/services/earn-advocacy.md) 02 Why people care ### Brand & Story Brand, narrative, design, and the content that carries it: the reason a shopper chooses you before price ever enters the room. - [Brand & identity](https://www.pollyester.com/services/brand-identity.md) - [Creative & art direction](https://www.pollyester.com/services/creative-art-direction.md) - [Content & campaigns](https://www.pollyester.com/services/content-campaigns.md) - [Video & media](https://www.pollyester.com/services/video-media.md) 03 On screen and in person ### Experience The places people meet the brand: the storefront and the product, and increasingly the room. Activations, events, and retail moments built to move a number, not just to impress. - [Storefront & product](https://www.pollyester.com/services/storefront-product.md) - [Experiential & activations](https://www.pollyester.com/services/experiential-activations.md) - [Events & retail](https://www.pollyester.com/services/events-retail.md) - [Design & build](https://www.pollyester.com/services/design-build.md) 04 The part that has to work ### Commerce & Ops The deep domain: fulfillment, orchestration, margin, and the agent-ready core it all runs on. The plumbing that decides whether growth survives contact with the business. - [Fulfillment & last mile](https://www.pollyester.com/services/pick-pack-ship.md) - [Order orchestration](https://www.pollyester.com/services/order-orchestration.md) - [Cost & margin](https://www.pollyester.com/services/cost-optimization.md) - [The agent-ready core](https://www.pollyester.com/services/build-the-agent-ready-core.md) The method ## How a small team does this much. AI-native is the method under all of it: the data, the models, and the leverage that let a small senior team do what used to take a full-service shop of a hundred. [See the services →](https://www.pollyester.com/services.md) Where we're going ## Small on purpose, close to the work. We're not trying to get big. We're trying to get deep. The kind of firm that keeps the partners on the work, holds a clear point of view, and is still worth calling when the tools change again next year. Right now A small team of partners and a bench of specialists, working with a dozen or so growth-stage brands at a time. Every engagement starts with a baseline. How we're set up The people who pitch you are the people who build it. No juniors, no handoff, nothing thrown over a wall. Five years out We're staying small on purpose, so we can go deep. In five years we want to be the firm growth-stage brands call first when the ground shifts under them. Brands we know ## The rooms we've been in. Brands we've worked with and operating environments we know, across the partners' careers. Not case studies we're dressing up. Real relationships, and real businesses we've helped run and rebuild. [See the work →](https://www.pollyester.com/work.md) Sony, Allbirds, Backcountry, Feature, Titan Fitness, Halter Ranch, Cartier, Everlane, Converse, Universal, MGM, Cirque du Soleil, LA Clippers, Quiksilver, Volcom, RVCA, Billabong, TCL, Duckhorn, Cakebread, Vistaprint, Smart & Final, PetMeds, Darwin's, MeatEater, Sportsman's Warehouse, LA Tourism, Marie Callender's, Black Rifle Coffee, JustFoodForDogs, James Perse, Ketel One, Trifecta, Visual Comfort, Stoller, David August, Citadel Outlets, Chandon, Daou, San Clemente Outlets Operator and agency ## We've sat on both sides of the table. We've built commerce as the agency and owned the number as the operator. Each chair teaches you what the other can't: one, how the work gets made; the other, what it costs when it doesn't perform. So we run growth the way an operator reads the business: AI-native from the first brief, with the whole company in view, from how you get found to how the money ties out. Two chairs · One view of the business The thesis ## The best moment in this work belongs to the client. It's not the pitch and it's not the launch. It's the morning a founder reads the number without bracing for it, on a system their own team runs. Everything on this page exists to get you there, from the answer engine to the general ledger. In the founder's words I started Pollyester because I was tired of watching good brands get sold the pitch instead of the truth. We'd rather show you a number than a demo, and tell you what to skip even when it's less than you came for. That's the whole company, held to three beliefs. Pouya Nafisi Co-Founder & CEO Both sides of the table ## Let's talk. Tell us where you're trying to grow. We'll tell you the truth about how to get there, including the parts we'd skip. [Get in touch →](https://www.pollyester.com/contact.md) --- ## Pollyester — site navigation Primary: [Services](https://www.pollyester.com/services.md) · [Work](https://www.pollyester.com/work.md) · [Partners](https://www.pollyester.com/partners.md) · [About](https://www.pollyester.com/about.md) · [Ideas](https://www.pollyester.com/blog.md) Company: [About](https://www.pollyester.com/about.md) · [Careers](https://www.pollyester.com/careers.md) · [Contact](https://www.pollyester.com/contact.md) · [How a project runs](https://www.pollyester.com/process.md) · [Engagement](https://www.pollyester.com/engagement.md) Services: [Get found](https://www.pollyester.com/services/get-found.md) · [Get chosen](https://www.pollyester.com/services/get-chosen.md) · [Grow the customer](https://www.pollyester.com/services/grow-the-customer.md) · [Earn advocacy](https://www.pollyester.com/services/earn-advocacy.md) · [Pick, pack & ship](https://www.pollyester.com/services/pick-pack-ship.md) · [Order orchestration](https://www.pollyester.com/services/order-orchestration.md) · [Cost optimization](https://www.pollyester.com/services/cost-optimization.md) · [Build the agent-ready core](https://www.pollyester.com/services/build-the-agent-ready-core.md) · [Brand & identity](https://www.pollyester.com/services/brand-identity.md) · [Creative & art direction](https://www.pollyester.com/services/creative-art-direction.md) · [Content & campaigns](https://www.pollyester.com/services/content-campaigns.md) · [Video & media](https://www.pollyester.com/services/video-media.md) · [Storefront & product](https://www.pollyester.com/services/storefront-product.md) · [Experiential & activations](https://www.pollyester.com/services/experiential-activations.md) · [Events & retail](https://www.pollyester.com/services/events-retail.md) · [Design & build](https://www.pollyester.com/services/design-build.md) Legal: [Privacy](https://www.pollyester.com/privacy.md) · [Terms](https://www.pollyester.com/terms.md) Full index: [llms.txt](https://www.pollyester.com/llms.txt) — the markdown map of the site.